How can nudge theory be used to drive organizational change?

Do you know how Nudge Theory is used to drive organizational change? This theory was created by Richard Thaler, from the University of Chicago, based in the Behavioral Economics Daniel Kahneman, from the Princeton University and Amos Tversky (in memoriam). Many companies like Virgin Atlantic, McKinsey & Company and Deloitte are already using this theory Leia mais sobreHow can nudge theory be used to drive organizational change?[…]

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